About

Daniel is a versatile marketing specialist with 17 years of diverse experience in content strategy and marketing communications across different industry sectors. His expertise includes steering marketing strategies, content strategy, digital marketing campaigns, lead generation and market segmentation. Daniel’s marketing portfolio comprises Healthcare, Banking & Finance, FinTech, Arts, MICE and Audit & Professional Business Consultancy.

Passionate about creating positive change, Daniel is dedicated to building a purpose-driven career that allows him to make a meaningful impact on both local communities and society as a whole. Outside of work, he is an avid cook, a photography enthusiast, and finds tranquility in the art of fishkeeping.

He is also a professional member of the Chartered Institute of Marketing.

Connect with Daniel on LinkedIn

Credentials:

Member, Chartered Institute of Marketing
Bachelor of Science in Management, 2nd class lower honours (University of London)
Diploma in IT (Temasek Polytechnic, Singapore)

Awards & Certification

Product Management (SMU)
Project Management (Google)
Advanced Google Analytics (Google)
Certificate in Customer Analytics (NUS)
Certificate in Advanced Customer Analytics (NUS)
Certificate in Digital User Experience Design (NUS)
Google Analytics for Beginners (Google Analytics Academy)
Certificate in Search Engine Optimisation, Marketing Institute of Singapore
Certificate in Predictive Analytics – Insights of Trends and Irregularities (NUS)
Certificate in Integrated Digital Marketing Strategies, Marketing Institute of Singapore
Marketing Strategy Award for m-commerce (Bronze) by The Smarties Asia Pacific 2014
Six Sigma Tools for Improvement & Control (University System of Georgia)
Practitioner Certificate in Personal Data Protection Singapore (2020)
Design Thinking 1.0 (Temasek Polytechnic)