Web App Prototyping: Designed and created workflow processes for a healthcare web app prototype to aid in feasibility study exploration

SEO, UX & Content Marketing: Implemented a comprehensive strategy to enhance healthcare website’s performance. SEO: Keyword research, optimizing keywords and metadata. UX: Intuitive navigation, faster load times, and mobile-friendly design.

Content Production (Newsletter): Designer and editor role for B2B newsletters for a professional services firm with the objectives to update its existing client base and engage prospective clients on the latest audit and corporate finance updates

Direct Marketing: Managed database segmentation, creative development, new sign-up offer promotions and direct marketing campaigns for American Express credit card products

User Experience Design for a healthcare information website targeting Asian readers to combat medical misinformation

Content Production (Newsletter): Designer and editor role for company’s internal staff newsletter covering staff interviews and editorial

B2C Consumer Marketing for the APAC market for PayPal’s seasonal marketing campaign to drive new PayPal user acquisition

Digitisation of Corporate Social Responsibility initiative for a professional services firm to empower its clients (and the general public) to better understand their tax deduction benefits when they donate to charities

User Experience Design for a FinTech startup in its mission to provide Banking-as-a-Service to its corporate clients