Company Worked For: American Express International Inc.
Industry: Banking & Finance
Position: Direct Marketing Acquisition Channel Manager
Based in Singapore, this role requires a commercially-astute direct marketing specialist to acquire new cardmembers through segment marketing, cross-selling and up-selling identified segments based on data analytics.
Below:
American Express Platinum Credit Card Direct Mail
KPIs: New cards acquired, acquisition efficiency, total billing volume. Managed a team of 2 and a direct marketing budget of S$1.3M. Products responsible: Platinum Charge Card, Platinum Credit Card, Rewards Card, American Express Singapore Airlines KrisFlyer Gold Credit Card, American Express Singapore Airlines PPS Platinum Credit Card, American Express Singapore Airlines PPS Solitaire Credit Card.
Below:
The American Express Singapore Airlines PPS Club Platinum Credit Card Direct Mail
Scope:
- Direct Marketing
- Database analytics
- Customer segmentation
- Lead generation
- Member-Get-Member program
- Part of the Google Innovation Team
- Competitive research
- Incentive development
- Creative development
- People Leader
5xTwo 