Company Worked For: Nexia TS Public Accounting Corporation
Industry: Cloud-based accounting and business automation
Position: Marketing Communications Manager
In my capacity as the project lead, I launched Ascend, a new cloud-based accounting service during my tenure with Nexia TS Public Accounting Corporation.
My involvement consisted of end-to-end planning & execution, creative ideation and marketing execution to launch a new service line for business.
Scope:
- Logo ideation
- Brand identity and tag line development
- Microsite development
- UX design (UXPin)
- Digital marketing
- SEO research
- Social media
- Lead generation
- Creative development
- Copywriting/editorial
- Corporate website launch
- People Leader

