Employment: Marketing Manager
Industry: Conference (MICE)
Baseline KPI would be to acquire paying delegates from conferences specialising in different sectors such as Finance, Telecommunications, Oil & Gas, Defence, Government and Marketing. The role of the marketing manager here serves as a nerve centre for delegates sales, sponsorship sales, enquiries sales team, database research and customer service.
Below:
SSON Week Conference Brochure
Below:
China Real Estate Conference Brochure
Below:
Asian 6 Sigma Conference Personalised Direct Mail
Below:
FPSO Congress Website
Scope:
- Omni-channel marketing
- Customer segmentation
- Marketing communications
- Lead generation
- Database research
- Events management
- Copywriting
- Content production
- SEO research
- Social media
- People Leader
5xTwo 