Company Worked For: Nexia TS Public Accounting Corporation
Industry: Tax Services / CSR
Position: Marketing Communications Manager
In my capacity as the project lead, I launched Jar of Hearts, a nation-wide online CSR platform to encourage charitable giving during my tenure with Nexia TS Public Accounting Corporation.
My involvement consisted of creative ideation (including animation), end-to-end planning & execution and marketing execution to launch a new service line for business. I also headed the collaboration directly with the National Volunteer & Philanthropic Centre (Singapore) to launch Jar of Hearts for Giving Week 2016.
Scope:
- Logo ideation
- Microsite development
- UX design (UXPin)
- Social media
- Lead generation
- Creative development
- Copywriting/editorial
5xTwo 