Company Worked For: Nexia TS Public Accounting Corporation
Industry: Audit, Tax & Corporate Advisory
Position: Marketing Communications Manager
Regional role in the B2B accounting & consulting space for Singapore, China, Malaysia and Myanmar.
Marketing KPIs include branding, digital marketing, business development support, corporate communications, editorial, copywriting, creative development and events management. In his capacity as a department manager, he managed a team of 2-4.
SEO Case Study #1 – 1st Page Organic Search Ranking (as of 2018 Q1):
– “Top accounting firms Singapore”
– “Best accounting firms Singapore”
– “Mid-tier accounting firms Singapore”
SEO Case Study #2 (as of 2018 Q1):
– Keywords “forensic litigation services”
– SEO optimisation & content strategy

SEO Case Study #3 (as of 2018 Q1):
– Keywords “Sustainability reporting agencies”
– SEO optimisation & content strategy

Below:
Nexia TS Singapore website

Below:
NTS Myanmar website

Below:
NTS Malaysia website

Below:
Editorial – Nexia Pulse Quarterly Newsletter

Below:
Infographic Development (CSR)

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Corporate Service Brochure (Tax Services)


Scope:
- Marketing
- Digital marketing
- SEO
- Social media
- Branding & corporate identity development
- Corporate communications
- CSR event conceptualisation, budgeting, planning, execution and government reimbursement lead for Business & IPC Partnership Scheme (BIPS)
- Creative development
- Corporate sponsorship
- Events management
- UX design (UXPin)
- Lead generation
- Copywriting/editorial
- Corporate website launch
- People Leader
