Company Worked For: PayPal
Industry: Fintech
Position: Consumer Marketing Manager, Rest of Asia
Regional B2C marketing role for 10 differentiated APAC regions with account activation, product adoption, cross-border transaction and total payment volume lift as marketing KPIs. Specialist contributor role.
Below:
PayPal Seasonal Marketing Campaign: Make a Wish
Scope:
- Copywriting
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Telemarketing Account Activation Program
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Project lead for Telemarketing Account Activation Program
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Consulting member for Customer Lifecycle Management
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Key project member for Online User Experience optimisation (User Acceptance Testing, Test & Learn framework, UX design)
5xTwo 